29/08/2025

The reality of building a personal brand online, with Sarah Louise Keane (SLK)

In this episode of I Shouldn't Say This But, Katy Leeson sits down with hairdresser-turned-content-creator Sarah (SLK), 21 years in the industry, founder of Host Manchester, and one of the most followed voices in UK hairdressing. Sarah opens up about the reality behind the highlight reel: the trolling, the violent threats, the message that made her want to quit for good (and the one message that made her stay). She shares how a holiday in Portugal changed the entire direction of her career, how a single webinar generated £150k in two days, and why she still gets imposter syndrome every single time she tries something new (including teaching on the other side of the world). We also get into the post that nearly broke the internet, "I'm a hairdresser, not a therapist", and why Sarah stood by it even when the backlash was brutal.

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